(Download) "Promoting Sustainable Behaviour" by Adam Corner " eBook PDF Kindle ePub Free

eBook details

Title: Promoting Sustainable Behaviour
Author : Adam Corner
Release Date : January 08, 2017
Genre: Business & Personal Finance,Books,Industries & Professions,Management & Leadership,
Pages : * pages
Size : 3982 KB

Description

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.